Digital marketing professionals need to possess a range of skills to be successful in this super-competitive field. Digital marketing isn’t a rule-based discipline. There are no guaranteed paths to digital marketing success.
But, there are key principles that professionals must follow across all digital marketing channels to be successful. They include –
- Content marketing (text, audio, and video)
- Web analytics
- Email marketing
- Paid search advertising (Google ads, social media ads, etc.)
- Search engine optimization
- Conversion optimization
Taking up digital marketing courses is the best way to learn these fundamental skills fast. Professionals who take digital marketing courses and earn their certifications are likelier to get jobs that give them real-world experiences. Here are the top 6 free and paid online digital marketing training courses that are perfect for beginners.
-
1. Google Analytics Individual Qualification (IQ) Certification
Google is officially the king of the digital marketing world. All aspiring digital marketers must learn the nuances of how Google’s algorithms rank, sort, and award business websites. Thankfully, learning these tricks doesn’t mean that you have to be an analytics wizard.
Google Analytics IQ certification course helps students gain basic proficiency in Google Analytics that they can use in countless ways. From measuring campaign metrics to tracking website KPIs – passing this course means that you can improve your marketing tactics over time.
To earn the Google Analytics IQ certificate, students must pass a final assessment consisting of 70 odd questions. Before that, students learn -
- The basic fundamentals of digital marketing (pass this part of the course to earn a separate digital marketing certification)
- How to start online businesses
- How to make target users find your brand online
- How to advertise online (Google Ads)
- How to expand into foreign countries
- Mobile marketing
- Content marketing
- Social media marketing
Create your Google Analytics Academy profile to begin the process of applying for this course. It’s free, and it only takes 4-6 hours to complete the course.
-
2. HubSpot Content Marketing Certification
Content will keep dominating the world of digital marketing. Every year, Google tweaks its algorithms to rank websites that contain relevant, high-quality content higher on its SERPs. That’s why candidates who possess writing and content marketing skills are always in high demand.
The HubSpot content marketing certification course is the best for students who want up-to-date info on best search practices. Even if you don’t use HubSpot’s marketing tools, any aspiring content marketer can benefit from taking this course.
Learn the critical importance of content marketing and how it can help your company generate sales. The course also covers the following topics –
- Social Media Marketing
- Email Marketing
- Content Marketing
- Inbound Marketing
- Contextual Marketing
Registration is free. Upon completing the course, students learn how some websites attract thousands of visitors every day just from Google organic searches. They also receive HubSpot’s recognized certification, which can boost anyone’s career prospects.
Access this course from the HubSpot Academy. Within 4-6 hours, you can expect to complete it and earn your certification!
-
3. YouTube Certification
A majority of marketers are focusing on visual assets and video content in their 2022 marketing campaigns. Mastering the art of creating efficient (SEO optimized) and engaging video content is critical for digital marketers. YouTube, the king of online videos and the second-largest search engine in the world, is the best source of information. YouTube’s certification course gives video marketing professionals instant credibility. Students also receive the following perks after completing this course–
- The ability to create comprehensive video content strategies for brands on all platforms (not just YouTube)
- Designation as a YouTube-certified digital marketing professional or firm.
- Entry into YouTube’s directory of YouTube Certified companies.
- Permission to use the “YouTube Certified badge” on all marketing materials, websites, and social media sites.
- Access to exclusive YouTube tracks before they are launched to the public.
The Certified Program gives aspiring video marketing professionals access to advanced industry-level knowledge. Learn the latest practices that are making videos go “viral” on major platforms by taking these three separate courses
- Channel growth
- Content ownership
- Asset monetization
These courses are free. Learn more about the YouTube Certification process here.
-
4. Udemy Complete Digital Marketing Course
Udemy is a single-point source of information on countless topics. This online learning platform features a number of courses covering different aspects of digital marketing, from Google Ads to SEO. The course we’re recommending is the “Udemy Complete Digital Marketing Course.” This “umbrella” course covers 12 mini-courses, including -
- Facebook Ads
- Social Media Marketing
- Google Analytics
- SEO Writing
- WordPress Setup
- Market Research
- LinkedIn Marketing
- App Marketing
- Email Marketing
- YouTube Marketing
Students earn a certification that they can use to land different types of marketing jobs. This certification basically symbolizes your understanding of how different digital marketing components work within large-scale strategies. However, it’s not free.
-
5. SEMrush SEO Toolkit Course
All digital marketers have to use one or several of SEMrush’s extensive suite of digital marketing tools at one point. The SEMrush SEO Toolkit Course is the ideal course for beginners to learn critical digital marketing subjects such as –
- How to build and sustain SEO models
- Content Marketing
- How to set up Pay-per-Click Ad Campaigns
- Affiliate Marketing
- Social Media Marketing
Learn these topics via 14 video lessons created by SEMrush professionals. Also, learn how to build, measure, and analyze the analytics of your digital marketing campaigns on the SEMrush platform.
Pass the SEMrush certification exam to earn this prestigious certification. It’s 100% free, and it only takes 3 to 5 hours to complete. Access the SEMrush SEO Toolkit Course via this link.
-
6. Simplilearn's Digital Marketing Specialist Course
This course by SimpliLearn is also a great tool to learn some basic digital marketing disciplines and tools such as -
- Email marketing
- Mobile marketing
- Content marketing
- Web analytics
- Conversion optimization
- Pay-per-click ads on Facebook and Google
- Social media
- SEO strategy building
The digital marketing specialist course is the most expensive course on this list. But, the price is justified as it walks students through over 40 different digital marketing tools. Upon completing this course, students will feel prepared to pass other certification tests by Google Ads, Google Analytics, Facebook, etc. Access this course here.
Check out these digital marketing courses and start your journey to becoming a successful digital marketer fast. Or, get in touch with Webtales IT Solutions for a free consultation. Our certified digital marketing experts will guide you further!