How to Choose the Right Digital Marketing Agency?

According to a recent study by Salesforce, the top priorities for India’s leading digital marketing agencies are –

• Improving collaboration with clients
• Enabling their clients to engage with customers in real-time
• Create organized customer journeys across multiple digital marketing channels and devices
• Improve marketing ROI

68% of marketers surveyed by Salesforce claim that the trajectory of the digital marketing industry is positive. They expect to secure significant revenue growths for their clients over the next 12-18 months.

Will smaller businesses earn healthy ROI on their marketing investments? It’s hard to say.

Most small and medium-scale companies don’t have the resources to create in-house marketing departments. For them, partnering with a third-party digital marketing company makes more sense. Partnering with the “right” digital marketing agency can instantly change a company’s fortune. However, wrong selections could easily lead to expensive losses.

That’s why the process of selecting a full-service firm that handles all aspects of your digital marketing strategy is critical. How can companies avoid incompetent digital marketers and select the best? Here are some vital metrics that companies must consider while determining which digital marketing agency is worthy of their partnerships –

Niche Experience in Your Field

Although digital marketing is a constantly evolving field, experience still plays a crucial role in attaining success. More specifically, companies should look for marketing agencies with experience in their fields or niches. For instance, if you run a local automobile repair shop, select an agency with prior experience helping similar companies.

How to determine if an agency is an expert in your specific niche? Ask for in-depth and industry-specific reports, case studies, etc., on their previous ventures. Digital marketers who understand your sector and are better suited to build your websites and handle your ad campaigns.

A Variety of Services

Omnichannel marketing is the process of targeting multiple digital platforms with marketing tactics. For example, Nike promotes its brand on social media platforms, posts content on its website, and uses other digital platforms. Small-scale businesses may not be able to implement expensive omnichannel marketing campaigns.

But, partnering with agencies that offer a wide spectrum of services is always helpful. After all, if your digital marketing plans are successful on one channel, your brand must aim to dominate other platforms. That’s why partnering with agencies that can handle all these marketing strategies is critical.

Look for digital marketing agencies that offer various services, including –

• Graphic Designing
• Search Engine Optimization
• Social Media Marketing
• Mobile App Development and Marketing
• Video Production
• Email marketing
• Content marketing
• Affiliate marketing

The more capabilities your digital marketing agency offers, the better. You won’t need to find other agencies just in case you want to switch up your marketing channels and strategies.

Qualifications

Free website building tools have made it very easy for people to set up professional-looking websites. That’s why businesses should never judge digital marketing agencies on the basis of their websites’ quality. Instead, check for certifications and qualifications. How many certification badges does your digital marketing agency possess? Digital marketers have to pass rigorous courses to earn certifications like -

• The Google Partner Badge
• OMCP Certification
• The Fundamentals of Digital Marketing Certification (by Google Garage)

Certifications are an effective way for agencies to display their competency in key digital marketing skills. Every leading digital marketing agency in the world uses certifications to judge job candidates. Partner with a digital marketing agency that employs multiple certified professionals.

Fair Pricing

Digital marketing agencies that offer fair prices on their services are easy to rely on. Reliability is a critical component of every successful relationship between a company and a digital marketing agency. Easy ways of checking out an agency’s reliability include -

• Looking them up on Google, Glassdoor, and other business review websites.
• Contacting the agency’s previous customers for references.
• Looking up what people are saying about the digital marketing agency on social media platforms.

The easiest way of determining whether a digital marketing agency is reliable or not is by checking its pricing strategy. Collect quotes from multiple agencies. Make sure those quotes are comprehensive and reflective of the actual billing amount. Chuck out the digital marketing agencies that use hidden fees to rack up overall project costs from your list.

Focus on the agencies that are upfront and transparent about their billing policies. In digital marketing, higher prices don’t always guarantee better results. Businesses must evaluate digital marketing agencies on their transparency and cost-effective approaches.

Customer Service

No collaboration between a business and a digital marketing agency means very low chances of long-term success. While interviewing different digital marketing agencies, business leaders must assess their quality of customer service. Address the following questions before making your final decision –

• How smooth was your experience when you were exploring the digital marketing agency’s website?
• Were you able to connect with an agency representative as quickly as you wanted?
• How quick was the digital marketing agency representative at providing a fair quotation?

If the answers to these queries are positive, the digital marketing agency has a responsive customer service system. If not, your company’s long-term digital marketing strategy may struggle due to ineffective communication.

Marketing Metrics

Marketing agencies do their best to communicate with their clients in simple language. However, their detailed reports will feature metrics, KPIs, analytics, and other technical terms. All agencies use the key performance indicators (KPIs) of their digital marketing campaigns to justify their fees.

The better the KPIs, the better your ROI. But, you must ensure that your agency is using the right performance indicators that truly reflect your company’s growth. For example – if your aim is to attract more traffic to your business website, ask for appropriate analytics in their marketing reports.

Does your digital marketing agency have the capability to track and analyze your business website’s traffic? If not, reporting on your digital marketing campaigns can be incorrect.

Use these metrics and techniques to select the right digital marketing agency for your company. Be prepared with questions. Our digital marketing experts at Webtales IT Solutions are always available for free consultations.

Contact our team of certified digital marketing experts now to get your search started!