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Performance Marketing · India
Performance Marketing Agency in India
Google Ads, Meta Ads, LinkedIn Ads and programmatic for India businesses, managed against cost per qualified lead with flat fees and full account ownership.
- 14+ years average team experience
- Certified by Google, HubSpot and LinkedIn
- Marketing and technology under one roof
- KPI-based delivery, reported monthly
- Head office in Navi Mumbai, serving all of India
14+Years avg. experience
100+Brands served
35+Certifications
2Offices: Navi Mumbai & Kolkata
Google Ads, Meta Ads, LinkedIn Ads and programmatic for India businesses, managed against cost per qualified lead with flat fees and full account ownership.
National paid media in India fails most often on two things: wasted spend on irrelevant clicks across regional variants of the same query, and landing pages that were never built for a mid-range Android phone on a 4G connection. We fix both before scaling budget.
India is not one market. Search behaviour is mobile-first on mid-range Android devices, queries mix English with Hindi and regional languages, Google Business Profile and directory sites carry unusual weight, and price competition is sharp in every category. Strategies imported from a US playbook underperform here; strategies built for how Indians actually search do not.
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What performance marketing includes for India businesses
Everything on our Performance Marketing services page, delivered for the India market.
Google Ads
Search, Shopping, YouTube and Performance Max structured around intent and conversion value for India audiences.
Meta Ads
Prospecting, retargeting and lookalikes with creative produced in-house and tested on a schedule.
LinkedIn and B2B
Sponsored content and lead-gen forms for India companies with considered sales cycles.
Landing pages and CRO
Designed, built and tested by our own team, so conversion gains compound every rupee of spend.
In practice
Every item above ships in fortnightly cycles
A named lead, a shared task board and a monthly report against the KPIs we agreed. Nothing waits on another vendor because design, development and QA sit with us.
Ask how it would run for you03
Who we work with in India
For performance marketing, our India work is concentrated in every major city and across from the metros to tier-two centres such as Pune, Ahmedabad, most often for:
- Manufacturing and B2B suppliers
- Healthcare and education
- Professional services
- Hospitality and travel
- Ecommerce and D2C brands
Want this done for your business?
Free audit, honest scoping, no obligation.
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How we work with India clients
We work with clients across India from our head office in Navi Mumbai and sales office in Kolkata, remotely, with regular video calls and monthly written reporting.
- Account audit: wasted spend, tracking accuracy, landing page performance.
- Rebuild around intent and value, repair tracking, set bidding to the goal.
- Scheduled testing of creative, audiences and pages, with a written log.
- Weekly check-ins in month one, then monthly reporting.
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Why choose Webtales
Six things that are true of every engagement, whatever the service. Ask any client.
01
Senior people do the work
Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.
02
Technology under the same roof
Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.
03
We use what we sell
Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.
04
Outcomes, not activity
KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.
05
You own everything
Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.
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A real office, a real team
Head office at CBD Belapur, Navi Mumbai, and a sales office in Kolkata. Part of The Adroit group. Meet the people doing the work.
14+years avg. experience
35+certifications
100+brands served
2021founded, Navi Mumbai
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More for India
Related: SEO in India, GEO & AIO in India, Digital Marketing in India, LinkedIn Marketing in India, WordPress Development in India. Or start with the Performance Marketing overview and our full service list.
Want this done for your business?
Free audit, honest scoping, no obligation.
How we compare
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AEO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Ways to work with us
Pick the shape that fits where you are. Every option starts with a free audit.
Audit
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
- Written report and roadmap
- Walkthrough call
- No ongoing commitment
Monthly retainer
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
- Dedicated team
- Fortnightly sprints
- Monthly KPI report
- Flat fee, cancel with notice
Project
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
- Milestone billing
- Defined deliverables
- Handover and documentation
Every idea is worth exploring. Every problem is a new opportunity. Every solution is a fresh beginning.The Webtales operating principle, since 2021
Performance Marketing by location
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
Other services in India
If you are already talking to us about performance marketing, these often come up next for India clients.
Related services
Most clients start with one service and add the next once the numbers justify it. These are the ones our clients most often pair with performance marketing.
From the blog
Practical reading on performance marketing from the team.
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Free audit, honest scoping.Get a proposal
Frequently asked questions
What is a good cost per lead in India?
It depends on the category. We benchmark against your own margin and sales conversion rate at the audit stage rather than a generic India average, and manage the account to that number.
How do you charge for ad management?
A flat monthly fee agreed in advance. We never take a percentage of spend, and media is billed directly to accounts you own.
Do you work with businesses anywhere in India?
Yes. From Navi Mumbai and Kolkata we serve clients in every major Indian city, delivered remotely with regular calls and monthly reporting.
How soon can we start performance marketing work in India?
Usually within two weeks of a signed proposal. The first fortnight is the audit and plan; delivery begins in the second cycle.
Let's get started
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.