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Performance Marketing · India
Performance Marketing
Performance marketing agency in Navi Mumbai. Google Ads, Meta Ads, LinkedIn Ads and programmatic managed against cost per qualified lead, with transparent flat fees and full account ownership.
- 14+ years average team experience
- Certified by Google, HubSpot and LinkedIn
- Marketing and technology under one roof
- KPI-based delivery, reported monthly
- Head office in Navi Mumbai, serving all of India
14+Years avg. experience
100+Brands served
35+Certifications
2Offices: Navi Mumbai & Kolkata
Paid media managed against cost per qualified lead, not impressions. Google Ads, Meta Ads, LinkedIn Ads and programmatic for businesses in Navi Mumbai, Mumbai, Bangalore and across India.
Performance marketing is the discipline of paying only for outcomes: clicks, leads, sales, app installs. Done well, it is the fastest way to generate demand and the most measurable channel you will ever run. Done badly, it is the fastest way to burn a budget. The difference is rarely the platform. It is the account structure, the landing page, the tracking and the discipline to cut what is not working.
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What our performance marketing services include
Google Ads
Search, Shopping, Display, YouTube and Performance Max campaigns, structured around search intent and conversion value. We build tightly themed ad groups, write ads that match the query, and use negative keyword discipline to keep wasted spend out.
Meta Ads (Facebook and Instagram)
Prospecting, retargeting and lookalike campaigns with creative tested systematically. Our in-house design and video teams produce the assets, which means creative iteration happens in days rather than weeks.
LinkedIn Ads
Sponsored content, lead gen forms and conversation ads for B2B pipelines where a single lead can be worth lakhs. See our dedicated LinkedIn marketing page.
Programmatic and native
Display, native and video buying across DV360 and native networks for brand awareness at scale, with frequency and viewability controls.
Landing pages and conversion rate optimization
Ads only work if the page converts. We design, build and test landing pages, forms and checkout flows so improvements in conversion rate compound every rupee of media spend.
Tracking and attribution
GA4, conversion APIs, offline conversion imports, call tracking and CRM integration. If a lead cannot be attributed to the ad that produced it, the campaign cannot be optimised. We fix this before scaling spend.
In practice
Every item above ships in fortnightly cycles
A named lead, a shared task board and a monthly report against the KPIs we agreed. Nothing waits on another vendor because design, development and QA sit with us.
Ask how it would run for you03
How we manage your account
- Audit. Account structure, search terms, wasted spend, conversion tracking accuracy and landing page performance. Most accounts we audit are wasting 20 to 40 per cent of budget on irrelevant clicks.
- Restructure. Campaigns rebuilt around intent and value, tracking repaired, negatives added, bidding strategy matched to the goal.
- Test. Creative, audiences, bids and pages tested on a schedule, with a written log of every test and its result.
- Scale. Budget shifted toward what works, with a weekly check-in during the first month and monthly reporting after.
What we will not do
- Charge a percentage of ad spend, which rewards us for spending more rather than spending better.
- Hide the account. You own it, you have admin access, and you keep it if you leave.
- Report on impressions and clicks as if they were results.
Want this done for your business?
Free audit, honest scoping, no obligation.
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Why choose Webtales
Six things that are true of every engagement, whatever the service. Ask any client.
01
Senior people do the work
Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.
02
Technology under the same roof
Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.
03
We use what we sell
Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.
04
Outcomes, not activity
KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.
05
You own everything
Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.
06
A real office, a real team
Head office at CBD Belapur, Navi Mumbai, and a sales office in Kolkata. Part of The Adroit group. Meet the people doing the work.
14+years avg. experience
35+certifications
100+brands served
2021founded, Navi Mumbai
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Industries
Real estate lead generation, ecommerce and D2C, education and coaching, healthcare, SaaS and B2B services, hospitality and local services across Navi Mumbai, Mumbai, Bangalore and India.
Related: digital marketing agency, WordPress landing pages.
How we compare
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AEO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Ways to work with us
Pick the shape that fits where you are. Every option starts with a free audit.
Audit
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
- Written report and roadmap
- Walkthrough call
- No ongoing commitment
Monthly retainer
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
- Dedicated team
- Fortnightly sprints
- Monthly KPI report
- Flat fee, cancel with notice
Project
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
- Milestone billing
- Defined deliverables
- Handover and documentation
Every idea is worth exploring. Every problem is a new opportunity. Every solution is a fresh beginning.The Webtales operating principle, since 2021
Performance Marketing by location
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
Other services in India
If you are already talking to us about performance marketing, these often come up next for India clients.
Related services
Most clients start with one service and add the next once the numbers justify it. These are the ones our clients most often pair with performance marketing.
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Practical reading on performance marketing from the team.
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Free audit, honest scoping.Get a proposal
Frequently asked questions
What is performance marketing?
Performance marketing is paid advertising where you pay for a measurable action such as a click, lead, sale or install, rather than for exposure. It covers Google Ads, Meta Ads, LinkedIn Ads, programmatic and affiliate channels, and it is the fastest and most measurable way to generate demand.
How do you charge for managing ads?
A flat monthly management fee agreed in advance. We do not charge a percentage of ad spend, because that rewards spending more rather than spending better. Media is billed directly to your own ad accounts, which you own and keep.
What is a good cost per lead in India?
It varies enormously by industry. A real estate lead in Mumbai might cost several hundred rupees, while a qualified B2B SaaS lead can justify several thousand. The right benchmark is your own margin and sales conversion rate, which we calculate with you at the audit stage.
Do you build the landing pages too?
Yes. Our WordPress developers and designers build and test landing pages, forms and checkout flows in-house, so conversion improvements happen without waiting on another vendor.
How quickly will we see results from paid ads?
Campaigns can generate leads within days of launch. Reaching stable, efficient performance usually takes four to eight weeks of testing and optimisation, and we schedule a weekly check-in during the first month.
Let's get started
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.