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About Webtales IT Solutions

Marketing and technology, built to be measured

Established in 2021 in Navi Mumbai and part of The Adroit, Webtales builds search, AI and technology solutions. Meet the team behind the work.

2021Founded in Navi Mumbai
14+Years avg. team experience
35+Certifications held
100+Brands served

Webtales IT Solutions Pvt. Ltd. is a digital marketing and technology company established in 2021 in Navi Mumbai. A subsidiary of The Adroit, we were founded to serve full-fledged enterprises and up-and-coming startups on their web development and marketing requirements.

Who we are

We are a full-service digital and IT solutions company offering coherent and bespoke solutions for brands and startups. Our vision is to build superior IT products and services on digital, giving the most enhancing and compelling experience to our clientele. We transform ideas into digital reality.

Our team is a balanced mix of resourceful strategists, creatives and analytical minds who are dedicated to delivering excellence. With an average of 14 years of experience across the senior team and more than 35 certifications from Google, HubSpot, LinkedIn, HarvardX and Amazon, we help businesses grow through search, AI search visibility, paid media, social, content and the websites, platforms and apps that all of it depends on.

What makes us different

Most agencies do marketing or technology. We do both, in the same building. That means a technical SEO recommendation gets implemented by our own developers, a landing page gets designed by our own creative team and built by our own WordPress developers, and a product we build gets taken to market by our own marketing team.

We also build and run products of our own. Watskart, our WhatsApp commerce platform, and Property CRM, our real estate CRM, are live products used by real customers. We market them with the same methods we sell to our clients, which keeps us honest about what works.

Our story

Webtales, a brainchild of The Adroit, was founded in 2021 to bring the same standard of work The Adroit is known for in Mumbai to a broader technology and digital marketing remit. That is our whole story: short, but big in reality.

Where we work

Our head office is at CBD Belapur in Navi Mumbai, with a sales office in Kolkata. We serve clients across Navi Mumbai, Mumbai, Thane, Pune and Bangalore, and across India. Most of our work is delivered with regular video calls and written reporting; clients in the Mumbai region are welcome to meet us in person.

Work with us

The Webtales team
Every idea is worth exploring.Every problem is a new opportunity.Every solution is a fresh beginning.
  • Subsidiary of The Adroit, Mumbai
  • Head office at CBD Belapur, Navi Mumbai; sales office in Kolkata
  • Own products: Watskart and Property CRM
  • Clients across Mumbai, Navi Mumbai, Delhi, Bangalore and India

What we stand for

Six commitments that shape every engagement, from the first audit to the monthly report.

Outcomes over activity

KPIs agreed before work starts, reported monthly in plain language. Traffic is not a result; leads and revenue are.

Honest scoping

If a service is not the right lever for your business, we say so, even when it costs us the retainer.

One roof

Strategists, designers, developers and QA in the same office. Recommendations get built, not handed off.

We use what we sell

Watskart and Property CRM are our own products. We market them with the same methods we recommend to you.

Continuous learning

Google, HubSpot, LinkedIn, HarvardX and Amazon certifications, refreshed as the platforms change.

Built to hand over

Everything documented and version-controlled so your team can take it over whenever you choose.

Leadership

The three people accountable for strategy, finance and technology on every engagement.

Jeevan Tipke

Founder & CEO

Jeevan Tipke

Jeevan, with 22 years of prolific experience in Marketing, Brand Strategy, Digital Marketing, E-commerce, and Business Development, brings a wealth of expertise to the table. Armed with a Master's degree in Marketing and IT from ITM Business School & SNHU, UK, and a specialization in Textile Engineering, he has successfully navigated both Traditional and Digital Marketing landscapes.A dynamic senior executive...

Leeladhar Gour

Cofounder & CFO

Leeladhar Gour

Leeladhar is a seasoned Senior Professional in Accounts & Finance, boasting over 21 years of vast and diverse experience. He has gained extensive expertise working with both CA firms and directly at the client level.Throughout his career, he...

Nitin Shelar

Cofounder & Head of Technology

Nitin Shelar

Nitin is a seasoned Team Lead and UI Technology Analyst with nearly 15 years of experience in web and application development across the Banking, Healthcare, and eCommerce sectors. He brings over 7.5 years of proven leadership experience, successfully...

Our story

  • 2021: Founded

    Webtales is established in Navi Mumbai as a brainchild of The Adroit, to serve enterprises and startups on web development and marketing.

  • 2022: Products

    Watskart, our WhatsApp commerce platform, and Property CRM launch. Building our own products keeps our marketing advice honest.

  • 2024: Technology practice

    Ruby on Rails, WordPress and mobile app teams formalised, with dedicated QA, so marketing recommendations get built in-house.

  • 2025: AI search

    GEO and AEO become core services as buyers shift to ChatGPT, Perplexity and Google AI Overviews for answers.

  • Today

    Serving clients across Navi Mumbai, Mumbai, Bangalore, Delhi and India from CBD Belapur, with a sales office in Kolkata.

Where we work

Head office: Navi Mumbai

J-106, Tower No. 7, International Technology Center, Sector 11, CBD Belapur, Navi Mumbai 400614. Ten minutes from Belapur station. Clients across the Mumbai region are welcome to meet us here.

Sales office: Kolkata

Serving eastern India and remote clients nationally with regular video calls and monthly written reporting.

Remote, everywhere in India

Most engagements run on fortnightly cycles with a shared task board and monthly reports. Bangalore, Delhi and Pune clients work with us this way.

Our team

A balanced mix of resourceful strategists, creatives and analytical minds. If you engage us, these are the people whose work you get.

Jeevan Tipke

Jeevan Tipke

Founder & CEO

Jeevan, with 22 years of prolific experience in Marketing, Brand Strategy, Digital Marketing, E-commerce, and Business Development, brings a wealth of expertise to the table. Armed with a Master’s degree in Marketing and IT from ITM Business School & SNHU, UK, and a specialization in Textile Engineering, he has successfully navigated both Traditional and Digital Marketing landscapes.

A dynamic senior executive with a passion for innovation, Jeevan excels in driving Business Development, Customer Acquisition, and Project Deliveries. He is certified in Email Marketing and Social Media Marketing by Hubspot, with additional credentials from HarvardX and Amazon.

Currently, as CEO of Webtales IT Solutions Pvt. Ltd., Jeevan manages Business Development and oversees project deliveries, steering the company towards growth. His proven ability to lead cross-functional teams in both B2B and B2C marketing environments highlights his versatility and dedication to success.

Leeladhar Gour

Leeladhar Gour

Cofounder & CFO

Leeladhar is a seasoned Senior Professional in Accounts & Finance, boasting over 21 years of vast and diverse experience. He has gained extensive expertise working with both CA firms and directly at the client level.

Throughout his career, he has successfully managed financial operations for numerous multinational brands across various sectors such as FMCG, Consumer Durables, Fashion, and Automobiles.

Currently, as a CFO & CHRO at Webtales IT Solutions Pvt. Ltd., Leeladhar oversees both the Finance and HR departments, further expanding his leadership scope. With a proven ability to lead and deliver exceptional results, he excels in dynamic environments. Whether as a leader or a collaborative team member in cross-functional teams, he consistently demonstrates a commitment to excellence and achieving success in every endeavor.

Nitin Shelar

Nitin Shelar

Cofounder & Head of Technology

Nitin is a seasoned Team Lead and UI Technology Analyst with nearly 15 years of experience in web and application development across the Banking, Healthcare, and eCommerce sectors. He brings over 7.5 years of proven leadership experience, successfully managing complex technology projects and high-performing teams.

He has extensive expertise in building multi-platform, scalable websites using Responsive Web Design (RWD) principles. Nitin possesses a deep understanding of the Software Development Life Cycle (SDLC) and demonstrates strong proficiency in Object-Oriented Programming (OOP). Well-versed in Waterfall, Agile, and Scrum methodologies, he consistently drives projects with efficiency, structure, and precision, while emphasizing clear, concise, and actionable documentation.

Over the years, Nitin has been instrumental in transforming the UI/UX Department by introducing modern technologies that enable rich and intuitive application experiences. A highly skilled, empathetic, and people-centric leader, he excels at fostering a collaborative and high-impact work culture, empowering teams to deliver exceptional results.

Pranay Tatkare

Pranay Tatkare

Creative Lead

Pranay is an accomplished Senior Graphic Designer with over 10 years of experience in creating impactful visual solutions that solve real marketing challenges. With a strong belief that design is not just about aesthetics but about problem-solving, he specialises in translating brand goals and marketing objectives into clear, engaging, and conversion-driven visuals.

At Webtales IT Solutions Pvt. Ltd. he leads creative execution across all digital platforms, playing a key role in supporting business growth. His work spans brand design, marketing creatives, social media visuals, performance ads, presentations, and UI support, helping teams communicate more effectively and connect with target audiences.

With a deep understanding of marketing psychology, user behaviour, and brand storytelling, Pranay is known for his structured thinking, attention to detail, and ability to handle complex briefs. Driven by measurable impact and long-term brand value, he continues to create design solutions that elevate brands and contribute to sustained business success.

Sandhya Shinde

Sandhya Shinde

Head of SMM & Accounts

With over 10+ years of experience in Account Management and Social Media Marketing (SMM), Sandhya leads the SMM & Accounts function with a strong focus on client success, strategic execution, and measurable business outcomes. She is responsible for driving seamless delivery across digital, web, and app development projects while ensuring long-term client partnerships and high satisfaction levels.

In her role, Sandhya oversees client engagement, campaign planning, and cross-functional coordination, working closely with creative, performance, and development teams to translate business objectives into impactful digital strategies. She plays a key role in defining project roadmaps, timelines, and resource allocation, while ensuring alignment with brand goals and marketing KPIs.

As Head of SMM & Accounts, she continuously monitors campaign performance, project milestones, and account health, ensuring timely delivery, scope adherence, and optimization of results. Known for her structured approach, strong communication skills, and client-first mindset, Sandhya drives growth by building trust-based relationships and high-performing teams that consistently deliver value.

Aasha Shewale

Aasha Shewale

Head of QA

Asha is a seasoned QA Head with over 9+ years of experience in driving quality assurance excellence across web and mobile applications within the Banking, Healthcare, and eCommerce domains. She drives overall QA strategy with a strong balance of manual and automation testing, ensuring high-quality, scalable, and reliable product deliveries.

She brings deep expertise in the Software Testing Life Cycle (STLC) and Software Development Life Cycle (SDLC), with strong hands-on knowledge of functional, integration, regression, system, and UAT testing. Well-versed in Agile, Scrum, and Waterfall methodologies, she works closely with product, engineering, and business stakeholders to embed quality throughout the development lifecycle.

She excels in building high-performing QA teams, strengthening test processes, improving defect governance, and fostering a quality-first culture that supports scalable and timely product delivery.

Sunil Jaiswar

Sunil Jaiswar

Development Lead

Sunil is a skilled Development Lead and Ruby on Rails expert with nearly 5+ years of experience in building and scaling SaaS platforms, CRMs, HRMS solutions, and custom web applications. He combines strong backend engineering capabilities with hands-on team leadership to deliver scalable, secure, and business-aligned technology solutions.

At Webtales IT Solutions Pvt. Ltd., Sunil leads development for Website & key platforms such as Chatbot & Watskart, where he is responsible for designing core modules, managing and mentoring developers, ensuring delivery timelines, and incorporating client feedback efficiently. His contributions have directly improved time-to-market, onboarding efficiency, and customization turnaround.

Proficient in Ruby, Ruby on Rails, JavaScript, MySQL, Git, and AWS, Sunil follows Agile development practices and excels in building API-driven and chatbot-integrated systems. A Computer Science graduate from Mumbai University and a Certified Ruby on Rails Developer, he is known for his structured approach, problem-solving mindset, and commitment to engineering excellence.

Harshita Ghatge

Harshita Ghatge

Marketplace Lead

A results-driven Digital Marketing professional with nearly 6+ years of experience in driving performance-focused digital and marketplace initiatives. She brings a structured, analytical approach to strengthening brand presence and delivering measurable business outcomes.

At Webtales IT Solutions Pvt. Ltd., she leads Marketplace Management for multiple clients, where she is responsible for planning and optimizing campaigns, coordinating directly with clients, monitoring performance metrics, and presenting actionable insights during review meetings. She ensures smooth and timely execution through close collaboration with internal teams.

Skilled in marketplace optimization, campaign analysis, and client reporting, Harshita follows a data-driven and process-oriented approach to marketing. Holding an MBA in Marketing & HR, she is recognized for her strategic thinking, problem-solving mindset, and commitment to delivering consistent, high-impact digital results.

Suraj Pandey

Suraj Pandey

SEO Lead

Suraj is an experienced SEO Lead with 5+ years of expertise in driving organic growth through data-driven SEO strategies, content-led optimisation, and technical search improvements. With a strong understanding of search intent and user behaviour, he helps brands build sustainable visibility and long-term traffic growth across competitive industries.

At Webtales IT Solutions Pvt. Ltd., Suraj leads SEO strategy and execution for both in-house products and client websites, playing a key role in scaling organic traffic and improving search performance. His work has contributed to significant traffic growth for multiple brands by strengthening website foundations, optimising content structures, and aligning SEO efforts with business objectives.

Suraj collaborates closely with content, development, and marketing teams to ensure SEO best practices are integrated across websites and campaigns. Known for his analytical mindset, structured approach, and focus on measurable results, he consistently delivers SEO solutions that support brand growth and long-term digital success.

Work with us

We grow by continuous learning

35+ certifications across the team, refreshed as the platforms change.

Google Ads certified HubSpot certified LinkedIn certified edX HarvardX Amazon Udemy

Work with the team

Tell us what you are trying to grow and we will come back within one business day with an honest plan.

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