10 Digital Marketing Trends to Watch in 2022
Editor's note: this article was published in January 2022 and is retained for reference. Several of these trends, notably AI-driven personalisation and...
Mobile App Development · India
Mobile App Development
Mobile app development company in Navi Mumbai serving Mumbai, Bangalore and India. Native iOS and Android or cross-platform apps with in-house design, Rails backends, dedicated QA and store launch support.
- 14+ years average team experience
- Certified by Google, HubSpot and LinkedIn
- Marketing and technology under one roof
- KPI-based delivery, reported monthly
- Head office in Navi Mumbai, serving all of India
14+Years avg. experience
100+Brands served
35+Certifications
2Offices: Navi Mumbai & Kolkata
User-friendly iOS and Android apps aligned with your business goals, from strategy and design through development, testing and store launch. Serving startups and enterprises in Navi Mumbai, Mumbai, Bangalore and across India.
India is a mobile-first market. For most businesses here, the app is not a companion to the website, it is the primary product. That raises the stakes: an app that is slow, confusing or crashes on a mid-range Android device does not just lose a session, it loses the customer. We build apps that solve one problem properly, run well on the devices your customers actually own, and keep working after launch.
02
What our mobile app development services include
App strategy and product definition
User research, competitor analysis, feature prioritisation and a product roadmap, so you build the app your customers need rather than the one with the longest feature list.
UI and UX design
Wireframes, interactive prototypes and high-fidelity screens designed for thumbs, small screens and real-world use. Our in-house creative team leads this.
Native iOS and Android development
Swift for iOS and Kotlin for Android when performance, device features or platform conventions matter most.
Cross-platform development
React Native and Flutter when one codebase for both platforms is the right trade-off for budget and timeline.
Backend and APIs
Secure, scalable backends on Ruby on Rails with REST or GraphQL APIs, authentication, push notifications, payments and third-party integrations, hosted on AWS.
Quality assurance
Functional, regression, performance and device testing across the Android and iOS versions your users actually run, by a dedicated QA team led by a QA head with nine-plus years in banking, healthcare and ecommerce apps.
App store launch and ASO
Store listings, screenshots, keywords and review strategy so the app gets found. App store optimisation is search optimisation, and our SEO team handles it.
Maintenance and growth
OS updates, security patches, analytics, crash monitoring and feature development after launch.
In practice
Every item above ships in fortnightly cycles
A named lead, a shared task board and a monthly report against the KPIs we agreed. Nothing waits on another vendor because design, development and QA sit with us.
Ask how it would run for you03
Types of apps we build
- Ecommerce and WhatsApp commerce apps, including our own Watskart
- Real estate and property apps
- On-demand service and booking apps
- Healthcare and appointment apps
- Education and learning apps
- Internal enterprise and field-force apps
- Fintech and payments features within regulated constraints
Want this done for your business?
Free audit, honest scoping, no obligation.
04
Our process
- Discovery. Goals, users, features, platforms and integrations documented.
- Design. Prototype tested with real users before development starts.
- Build. Two-week sprints with a working build you can install at the end of each.
- Test. Dedicated QA across devices, networks and edge cases.
- Launch. Store submission, review handling and launch marketing.
- Grow. Analytics-led iteration and ongoing support.
Native or cross-platform?
Native gives the best performance and access to every platform feature but costs roughly twice as much to build and maintain. Cross-platform is right for most business apps where the interface is standard and budget matters. We recommend based on your requirements, not on what we would prefer to build.
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Why choose Webtales
Six things that are true of every engagement, whatever the service. Ask any client.
01
Senior people do the work
Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.
02
Technology under the same roof
Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.
03
We use what we sell
Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.
04
Outcomes, not activity
KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.
05
You own everything
Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.
06
A real office, a real team
Head office at CBD Belapur, Navi Mumbai, and a sales office in Kolkata. Part of The Adroit group. Meet the people doing the work.
14+years avg. experience
35+certifications
100+brands served
2021founded, Navi Mumbai
How we compare
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AEO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Ways to work with us
Pick the shape that fits where you are. Every option starts with a free audit.
Audit
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
- Written report and roadmap
- Walkthrough call
- No ongoing commitment
Monthly retainer
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
- Dedicated team
- Fortnightly sprints
- Monthly KPI report
- Flat fee, cancel with notice
Project
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
- Milestone billing
- Defined deliverables
- Handover and documentation
Every idea is worth exploring. Every problem is a new opportunity. Every solution is a fresh beginning.The Webtales operating principle, since 2021
Mobile App Development by location
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
Other services in India
If you are already talking to us about mobile app development, these often come up next for India clients.
Related services
Most clients start with one service and add the next once the numbers justify it. These are the ones our clients most often pair with mobile app development.
From the blog
Practical reading on mobile app development from the team.
How to Choose the Right Digital Marketing Agency
Editor's note: published December 2021 and retained for reference. For a more recent take, see our ten overlooked questions to ask before...
Free audit, honest scoping.Get a proposal
Frequently asked questions
How much does it cost to develop a mobile app in India?
A focused app with a clear feature set typically starts in the mid lakhs for cross-platform and roughly double for native iOS and Android. Complex apps with payments, real-time features or heavy integrations cost more. We estimate after a discovery phase so the number reflects the real scope.
Should we build native or cross-platform?
Native gives the best performance and full access to platform features but costs about twice as much to build and maintain. Cross-platform with React Native or Flutter is right for most business apps where the interface is standard. We recommend based on your requirements rather than on what we would prefer to build.
How long does app development take?
A typical business app takes three to five months from discovery to store launch. Simpler apps can be faster, and apps with complex backends or regulatory requirements take longer. We agree milestones at the start and demo working builds every two weeks.
Do you handle app store submission?
Yes. We prepare listings, screenshots and keywords, handle Apple and Google review, and manage the launch. Our SEO team applies app store optimisation so the app gets found.
What happens after launch?
We offer maintenance plans covering OS updates, security patches, crash monitoring, analytics and ongoing feature development. We run our own apps, so we plan for the years after launch from the start.
Let's get started
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.