10 Digital Marketing Trends to Watch in 2022
Editor's note: this article was published in January 2022 and is retained for reference. Several of these trends, notably AI-driven personalisation and...
iOS and Android apps for India businesses, from strategy and design through development, dedicated QA and store launch.
iOS and Android apps for India businesses, from strategy and design through development, dedicated QA and store launch.
India is a mobile-first market where the app is the product, not a companion to the website. It has to run well on the mid-range Android devices most Indians own, on patchy 4G, and it has to earn its place on a crowded home screen.
Building for India means building for the phone in most people’s hands: a mid-range Android on a mobile connection, often in a second language. Products and sites that respect that reality win; those designed for a MacBook in an air-conditioned office do not.

Everything on our Mobile App Development services page, delivered for the India market.
User research, feature prioritisation and a roadmap so you build the app India customers need.
Prototypes tested with real users before development starts.
Swift and Kotlin when performance matters, React Native or Flutter when one codebase is the right trade-off.
Secure, scalable Rails backends on AWS with auth, push, payments and integrations.
In practice
A named lead, a shared task board and a monthly report against the KPIs we agreed. Nothing waits on another vendor because design, development and QA sit with us.
Ask how it would run for youFor mobile app development, our India work is concentrated in every major city and across from the metros to tier-two centres such as Pune, Ahmedabad, most often for:
Free audit, honest scoping, no obligation.
We work with clients across India from our head office in Navi Mumbai and sales office in Kolkata, remotely, with regular video calls and monthly written reporting.
Six things that are true of every engagement, whatever the service. Ask any client.
Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.
Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.
Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.
KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.
Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.
Head office at CBD Belapur, Navi Mumbai, and a sales office in Kolkata. Part of The Adroit group. Meet the people doing the work.
Related: SEO in India, GEO & AIO in India, Digital Marketing in India, Performance Marketing in India, LinkedIn Marketing in India. Or start with the Mobile App Development overview and our full service list.
Free audit, honest scoping, no obligation.
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AEO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Pick the shape that fits where you are. Every option starts with a free audit.
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
Every idea is worth exploring. Every problem is a new opportunity. Every solution is a fresh beginning.The Webtales operating principle, since 2021
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
If you are already talking to us about mobile app development, these often come up next for India clients.
Most clients start with one service and add the next once the numbers justify it. These are the ones our clients most often pair with mobile app development.
Practical reading on mobile app development from the team.
Editor's note: this article was published in January 2022 and is retained for reference. Several of these trends, notably AI-driven personalisation and...
Editor's note: published December 2021 and retained for reference. For a more recent take, see our ten overlooked questions to ask before...
A focused cross-platform app typically starts in the mid lakhs, native roughly double. Complex apps with payments or real-time features cost more. We estimate after discovery so the number reflects real scope.
Three to five months from discovery to store launch for a typical business app, with working builds demonstrated every two weeks.
Yes. From Navi Mumbai and Kolkata we serve clients in every major Indian city, delivered remotely with regular calls and monthly reporting.
Usually within two weeks of a signed proposal. The first fortnight is the audit and plan; delivery begins in the second cycle.
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.