10 Digital Marketing Trends to Watch in 2022
The ten digital marketing trends we expected to shape 2022: the end of third-party cookies, local SEO, omnichannel, predictive analytics, video, segmentation...
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SaaS platforms, CRM, HRMS and custom web applications for Navi Mumbai startups and enterprises, built on Ruby on Rails by a team that runs its own Rails products.
SaaS platforms, CRM, HRMS and custom web applications for Navi Mumbai startups and enterprises, built on Ruby on Rails by a team that runs its own Rails products.
We build Rails platforms from Navi Mumbai, and our own SaaS products, Watskart and Property CRM, are built and maintained by the same team that would build yours. Come and see them running.
We run our own Rails products from this office, which means the team you would work with is also the team that carries the pager for software it built. That changes the decisions made at the start of a project.

Free audit, honest scoping, no obligation.
Everything on our Ruby on Rails Development services page, delivered for the Navi Mumbai market.
Multi-tenant platforms with billing, roles, dashboards and analytics, built to onboard customers without engineering.
Internal systems tailored to how your Navi Mumbai team actually works, replacing spreadsheets and off-the-shelf compromises.
Custom storefronts, vendor platforms and WhatsApp-commerce integrations.
REST and GraphQL connecting your product to payments, messaging and internal tools.
Rails upgrades, test coverage, refactoring and migration to AWS.
Functional, integration, regression and user acceptance testing on every release.
In practice
A named lead, a shared task board and a monthly report against the KPIs we agreed. Nothing waits on another vendor because design, development and QA sit with us.
Ask how it would run for youFor Ruby on Rails development, our Navi Mumbai work is concentrated in Vashi, with work across Nerul and Belapur, most often for:
We are the agency that is actually in Navi Mumbai: our head office is at International Technology Center, Sector 11, CBD Belapur, ten minutes from Belapur station. Come and see us.
Free audit, honest scoping, no obligation.
Six things that are true of every engagement, whatever the service. Ask any client.
Fourteen years average experience across the team, certified by Google, HubSpot and LinkedIn. You notice the difference in the first conversation, not just the pitch.
Strategists, designers, developers and QA in one office. Technical fixes, landing pages and tracking get built, not handed to another vendor.
Watskart and Property CRM are our own products. We grow them with the same methods we recommend to you, which keeps our advice honest.
KPIs agreed before work starts and reported monthly in plain language: leads, cost per lead and revenue by channel, never just impressions.
Accounts, files, logins and data stay yours. Flat fees agreed up front, no percentage of spend, and a documented handover whenever you want it.
Head office at CBD Belapur, Navi Mumbai, and a sales office in Kolkata. Meet the people doing the work.
What you get from Webtales against what most agencies in this category actually deliver.
| What matters | Typical agency | Webtales |
|---|---|---|
| Who does the work | Junior executives, senior people on the pitch | Senior team, 14 years average experience |
| Technical implementation | A list of recommendations for your developer | Built in-house by our WordPress and Rails teams |
| Reporting | Impressions, clicks, rankings | Leads, cost per lead, revenue by channel |
| Pricing | Percentage of spend, hidden extras | Flat fees agreed up front |
| AI search | Not on the roadmap | GEO and AEO built into every SEO engagement |
| Ownership | Agency-owned accounts and assets | You own every account, file and login |
Pick the shape that fits where you are. Every option starts with a free audit.
A one-off, in-depth review with a prioritised action plan you can execute yourself or with us.
Ongoing delivery in fortnightly cycles with a named lead and monthly reporting. The choice for most clients.
Fixed scope, fixed price, fixed timeline. For launches, rebuilds and campaigns with a clear end.
Every idea is worth exploring. Every problem is a new opportunity. Every solution is a fresh beginning.The Webtales operating principle, since 2021
Search behaviour, competition and buyer expectations differ by city. Each page is written for its market.
If you are already talking to us about ruby on rails development, these often come up next for Navi Mumbai clients.
Most clients start with one service and add the next once the numbers justify it. These are the ones our clients most often pair with ruby on rails development.
Practical reading on ruby on rails development from the team.
The ten digital marketing trends we expected to shape 2022: the end of third-party cookies, local SEO, omnichannel, predictive analytics, video, segmentation...
Read the article
A beginner's guide to SaaS: what the subscription software model is, how cloud computing made it possible, and why it works for...
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Yes. Rails remains one of the fastest routes from idea to a product customers can pay for, with a mature ecosystem and modern Hotwire front end. Shopify, GitHub and Basecamp still run on it.
Yes. Ongoing maintenance and feature development, and clean, documented code so your own Navi Mumbai team can take over whenever you choose.
Yes. Our head office is at CBD Belapur. We are not a Mumbai agency with a Navi Mumbai landing page, and you are welcome to visit.
Usually within two weeks of a signed proposal. The first fortnight is the audit and plan; delivery begins in the second cycle.
Tell us what you are trying to grow. We will come back with an honest view of what it takes, and what it costs.